Welcome to the BuyerGenomics Thought Leadership Blog, where we’re excited to introduce our groundbreaking HeartBeat feature, designed to revolutionize how you understand and engage with
A huge number of brands rely on Google search ads to drive in-store traffic. However, many brands question the accuracy of the Google Ads attribution.
An eCommerce Manager recently posed this question… “My CFO is saying my spend of 10% is too high, This excludes development, hosting and salaries. Including
The refrain from retail CMO’s has been consistent and almost deafening. They say: “We don’t just need more customers, but the right customers.” “We need to grow margins.” “We
Executive Summary While most brands actively invest in Customer Retention Strategies, the One-time buyers represent the largest overlooked opportunity for retail commerce marketers today. It
Priority #1 : Shape Expectations with The Best Possible Data Setting and managing expectations with the CEO and Board requires leveraging the best possible data
Market automation can make or break a marketing campaign. After all, it changes a campaign into a more efficient and data-driven strategy. So, how should
What Are Email Open Rates and Why are They So Important? When calculating email marketing metrics, one of the first things all marketers measure
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