A huge number of brands rely on Google search ads to drive in-store traffic. However, many brands question the accuracy of the Google Ads attribution.
An eCommerce Manager recently posed this question… “My CFO is saying my spend of 10% is too high, This excludes development, hosting and salaries. Including
The refrain from retail CMO’s has been consistent and almost deafening. They say: “We don’t just need more customers, but the right customers.” “We need to grow margins.” “We
Executive Summary While most brands actively invest in Customer Retention Strategies, the One-time buyers represent the largest overlooked opportunity for retail commerce marketers today. It
Priority #1 : Shape Expectations with The Best Possible Data Setting and managing expectations with the CEO and Board requires leveraging the best possible data
Market automation can make or break a marketing campaign. After all, it changes a campaign into a more efficient and data-driven strategy. So, how should
What Are Email Open Rates and Why are They So Important? When calculating email marketing metrics, one of the first things all marketers measure
What is a Purchased Email List? A purchased (or shared) email list is any grouping of contact information obtained by a third party vendor
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