FAQ2019-12-05T19:08:25+00:00

Frequently Asked Questions

What is BuyerGenomics?

BuyerGenomics is a few things:

  1. Predictive Marketing Automation – Even when your not leveraging the rich insights BuyerGenomics delivers, BuyerGenomics puts your marketing on AutoPilot, by watching every customer, every day. BG takes action deploying by the right message to the right customer – at the right time. AutoPilot optimizes the target and the timing for you, revealing which customers are In-Market to buy now.
  2. A Marketing Database – Capture, clean, enhance, and manage all of your Customer & Transaction Data across all your selling channels, on and offline.
  3. A Customer Data Platform – Deliver predictive & actionable insights that enable your organization to methodically drive more revenue & profits
  4. Custom Analytics & Reporting Tool – BuyerGenomics “Flash Reports” offer ad-hoc reporting capabilities that are unlike any tool we are aware of. BuyerGenomics users come to run their businesses on the analytics in our ad-hoc Flash Reports.

All this delivers the ability to laser target the right message to the right person at the right time, without the effort and expense traditionally required. BG not only increases your return on marketing investment, it strips out unnecessary costs in the process.

 What are the Benefits of BuyerGenomics?

BuyerGenomics gives marketers the tools to:

  1. See a true, vivid 360 degree view of every customer
  2. Enable AutoPilot – Advanced Machine Intelligence in every marketing communication, done automatically for the marketer
  3. Never send a discount to a full price buyer again
  4. Create Advanced Segments to quickly improve communications and conversion
  5. Provide proper recognition of your Most Valuable Buyers (MVBs) that they deserve
  6. Autonomously grow loyalty from all buyers
  7. Get the second sale with 1x Buyer Optimization 
  8. Invest in modest costs while providing strong value to the business

What is Predictive Marketing Automation?

Predictive Marketing Automation is the intersection of predictive analytics and marketing automation, combining both in one tool to know which customers are likely to buy what, and when, autonomously. Executing on the below requires a PMA, and BG delivers on all.

What makes BuyerGenomics different from all other Software?

This is a great question and one we get all the time. Because there are so many other options on the market, retailers and organizations find it difficult to differentiate us between the other solutions in the space. There are a few things that elevate BuyerGenomics from the other solutions:

1. Acquiring Higher Value New Customers that Spend More and Spend More Often:

Organizations tell us this is the most exciting differentiator from our competition. Most Solutions & Softwares focus solely on the existing customers. We understand why, that is the data that’s accessible to them. Of course that’s why BuyerGenomics provides that as well, but what isn’t accessible to the other Solutions and Softwares is the ability to understand who in your database is the most valuable to your organization, and run highly complex predictive models to find new customers that will spend like your best customer does today. This is no “Look-a-like” Targeting — we call it “Buy-a-Like” Targeting because it is more sophisticated and predictive of the actual new customer’s buying behavior. We do this at scale for many organizations in numerous industries today.

2. Create a Single Source of Truth, Across all Channels

By compiling all your transaction and customer data, BG gives you a single source a truth and a single view of every customer you have. Having one view gives you the correct insights so you market to every customer, on the individual level. BG tracks customers on every selling channel you have, giving you true visibility into your business

3. Improve Relevance in the Eyes of Your Customers

Brands tell us this is one of our biggest differentiators. We help you understand who your true customer is, by enhancing your raw customer data with lifestyle, psychographic, and demographic variables — enabling the marketer to send individualized messaging to the right customer at the right time.  This increases sales as consumers prefer more relevant offers and content based on prior purchases and their needs/lifestyles.

BuyerGenomics is an Enterprise-Class Software, but is it suitable for Small Businesses, too?

BuyerGenomics benefits businesses of all sizes. As a business grows, it becomes more and more difficult to keep track of the ever increasing amount of customer data & channels the data comes from. Most retailers today have their data siloed across different systems that is owned by different departments.

BuyerGenomics has all your customer data in one central hub, where the marketer or any department can have speed and dexterity to all the actionable insights BuyerGenomics has to offer, leaving more time to focus on the more strategic & high-value work you should be doing.

Is BuyerGenomics “CRM” Software?

Although we are often called CRM by our users, BuyerGenomics is really a PMA tool. Why do they still call us “CRM”? A PMA contains all of the functions and capabilities that traditional D2C CRM contains plus the element they do not have: prediction.

What 3rd party platform/software can BuyerGenomics integrate with?

Any third party can integrate with BuyerGenomics easily. BuyerGenomics has a RESTful API and an ODBC Connector that it makes it robust & simple to integrate with any third-party system or application necessary for your brand such as your CRM or ESP.

How does BuyerGenomics automate New Customer Acquisition?

BuyerGenomics employs a unique solution for acquiring new customers. Through BuyerGenomics Autotune, we autonomously refresh and define your ideal target, and focus efforts on individuals we know we can profitably acquire. 

For most, if not all retail brands, acquisition is done digitally. But with advertising costs rising and rising, acquisition has proved to be break-even or at times a loss on the bottom line. Automating this is a must to scale acquisition in a profitable way, and ensure that you get the best possible customers for your business.

How does BuyerGenomics automate Retention?

Organizations often find trouble in getting an effective strategy for customer retention in place, so BuyerGenomics created and implemented one. Retention can be done manually by sending blast discount emails to incentivize customers to buy, but it really needs to be automated on the individual customer level. Enter AutoPilot combined in tandem with the Buyer Lifecycle. BG acts on changes in the customer journey before they happen, giving brands an edge in keeping their customers buying.

What is BuyerGenomics AutoPilot?

BuyerGenomics AutoPilot is advanced Predictive Marketing Automation at work. No ESP or third party software is required for execution on the insights and revenue opportunities BuyerGenomics Machine Intelligence identifies. BG AutoPilot autonomously identifies each individual that is experiencing a critical change in potential value or loyalty right now, in real time.

AutoPilot allows the marketer to set some of the most advanced, intelligent 1-to-1 marketing – literally on “AutoPilot” – by letting the system do the vast majority of the work required in higher performing 1:1 marketing. The results of which BG Users refer to as “staggering performance.”

When enabled, AutoPilot predicts the behavior of each buyer, and delivers the right message when it counts the most. It rescues customers who are fading, and delivers the ideal message to the buyer that is about to purchase.

How can BuyerGenomics help with my Facebook and Google advertising?

BuyerGenomics helps our customers to see a 2-3x lift in their digital advertising on Facebook and Google. BG gives you a superior target for your Look A Like campaigns, and go after individuals that have higher potential value, all modeled after your best customers. BG AutoTune constantly refines this target and maximizes your ROAS.

How long does it take to set up BuyerGenomics?

Creating a Predictive Marketing Database with BuyerGenomics takes on average 2-3 business days after we receive your data. We make it easy by providing users with in-depth guides & on-hand support to simplify the process. No traditional “data integration” is required.

 Do you provide training for BuyerGenomics?

Absolutely. We provide full training for all BuyerGenomics users and anyone else interested in becoming a BuyerGenomics Certified User. A Partner Training program is also available to those wishing to become a BuyerGenomics Elite Solutions Partner! Reach out to us via the phone number in the footer if you’re interested in learning more!

Do I need a full time resource to get the value from BuyerGenomics?

No. BuyerGenomics was built with the modern marketer in mind to save organizations time and resources. Every customer of BuyerGenomics receives a dedicated Customer Success Manager, who ensures you are getting full value from us, and creating results for your organization.

What Systems can I replace with BuyerGenomics?

ESPs

Traditional CRMs

CDPs

Legacy Database Tool

What is BuyerGenomics Typical Return on Investment Like?

BuyerGenomics guarantees a 5x Return on Investment, every month you use the platform

What does BuyerGenomics cost?

BuyerGenomics is priced based on the number of customers that an organization has. We have solutions that deliver guaranteed value for every size of business.

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