Professional Services2019-11-19T21:35:37+00:00

Professional Services

BuyerGenomics Professional Services offers a full range of data, strategy, integration, marketing research, and advanced analytical professional services

Strategic Services

Our strategists work with you to obtain the marketing knowledge you need to deliver 1-to-1 marketing campaigns at scale.

Services include:

  • Marketing strategy development & optimization
  • Competitive analysis
  • Segmentation strategy development
  • Localized marketing and personalization strategies
  • CRM strategy & solutioning
  • Social media campaigns, integration and execution
  • Email campaigns, ESP services and execution
  • Advanced Predictive Marketing Automation solutioning
  • Change Management
  • Website strategy and optimization planning

Data Enhancement Services

Our experts identify the data resources you need to create insights and marketing knowledge to guide your marketing campaigns. We can help you create solutions and synthesize customer insights from focused efforts in the following areas:

  • Data Hygiene
  • Data Integration and Consolidation
  • Customer Data Acquisition Strategy
  • B2C Data Enhancement
  • B2B Data Enhancement
  • 1st-party data
  • 3rd-party data
  • Demographic data
  • Psychographic data
  • Transactional data
  • Behavioral data
  • Online data

Market Research Services

We provide full customer and prospect survey support, from topic conception to delivery to results analysis.

Scope of projects includes:

  • Concept tests
  • Creative tests
  • Copy testing
  • Offer testing
  • Customer satisfaction surveys
  • Integration of market research efforts with PMA capabilities

Custom Analytics &
Machine Learning Services

Our quantitative services offer the following capabilities to help optimize your marketing campaigns:

  • Predictive analytics
  • Lifetime Value Modeling
  • Customer lifecycle modeling
  • Conversion and response modeling
  • Social media segmentation optimization for look-alike models
  • Cluster analysis to support segmentation strategies
  • Customer acquisition models
  • Customer attrition modeling
  • Advanced custom reporting
  • Customer base analysis
  • Market basket analysis
  • Trial buyer profiles and conversion models

Ready to learn more about BuyerGenomics? Let's Talk

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