No data set is perfect. If you’ve had multiple systems, ESP’s, CMS’s etc, it can get thorny to make good use of your customer data, As the expression goes, “garbage in, garbage out.” We knew this upfront and solved this problem proactively.
BuyerGenomics contains a set of machine learning algorithms called SuperMatch that automatically analyzes your database to find problems before they impact performance, and creates a single record of each individual who has purchased with your brand with all of their transactions, returns, visits, and behaviors rolled up.
BG automatically de-duplicates your database and creates hundreds of new data points that it uses, and shares with you. From the basics like gender, something you may not have for every customers, to the inter-order purchase time for every individual.