Driven by new limits on ad performance measurement driven by Apple iOS 14+ every business has been thrust into the era of First Party Data. As a result Brands need to manage and leverage their own customer data, as ad platforms ability to do so is growing evermore compromised. This is also a great opportunity to develop skills and reduce dependency on Facebook & Google platforms to grow your business.
As a result all direct to consumer marketers need a high performance Customer Data Platform today to survive and thrive in the First Party Data age that’s upon us. A Customer Data Platform, however, is not a value if it’s little more than a container to store customer data, and provide basic reporting, and unfortunately the majority of CDP’s are just that.