Every marketer needs a Customer Data Platform today, but the vast majority of CDP’s don’t deliver everything a busy marketer needs —results. That’s why the BuyerGenomics features a Customer Data Platform to capture, cleanse, store and manage all of your online and offline customer data —both historical and real-time and also provides easy to use marketing automation powered by machine learning that grows can grow your ROAS, revenue and profits autonomously.
BuyerGenomics stitches together the historical with the new to create a single view of every customer in your database, no matter how many times you might have changed websites, POS, or other IT databases and CRM’s.
The majority of CDP’s are relatively primitive containers to hold your data. BuyerGenomics saw this and knew it was a terrible idea. That’s why it’s so much more than a CDP. BuyerGenomics has a built Email Service Provider (“ESP”) and Predictive Marketing Automation (“PMA”) which help you to autonomously take action in real-time, capturing incremental sales while predicting attrition, and rescuing missed purchases –keeping customers happy and spending, and taming attrition in real time.
The BuyerGenomics CDP is built to perform, not to watch you perform. Its AutoTune New Customer Acquisition uses machine learning to analyze, predict and effectively “clone your best customers” and its AutoPilot Buyer Lifecycle engine will convert your one-time buyers, keep your customers engaged and shopping, and take control of attrition, using predictive marketing to act before its too late.