Driven by new limits on ad performance measurement driven by Apple iOS 14+ every business has been thrust into the era of First Party Data. As a result Brands need to manage and leverage their own customer data, as ad platforms ability to do so is growing evermore compromised. This is also a great opportunity to develop skills and reduce dependency on Facebook & Google platforms to grow your business.
As a result all direct to consumer marketers need a high performance Customer Data Platform today to survive and thrive in the First Party Data age that’s upon us. A Customer Data Platform, however, is not a value if it’s little more than a container to store customer data, and provide basic reporting, and unfortunately the majority of CDP’s are just that.
Instead, BuyerGenomics not only captures, cleanses, and manages all of your online and offline customer data it also provides easy to use marketing automation driven by machine learning and best-in-class analytics & insights. The result is incremental performance in ROAS, revenue and profits —autonomously.