Customer Data Platform

Single Source of Truth

Every marketer needs a Customer Data Platform today, but the vast majority of CDP’s don’t deliver everything a busy marketer needs —results. That’s why the BuyerGenomics features a Customer Data Platform to capture, cleanse, store and manage all of your online and offline customer data —both historical and real-time and also provides easy to use marketing automation powered by machine learning that grows can grow your ROAS, revenue and profits autonomously.
BuyerGenomics stitches together the historical with the new to create a single view of every customer in your database, no matter how many times you might have changed websites, POS, or other IT databases and CRM’s.
The majority of CDP’s are relatively primitive containers to hold your data. BuyerGenomics saw this and knew it was a terrible idea. That’s why it’s so much more than a CDP. BuyerGenomics has a built Email Service Provider (“ESP”) and Predictive Marketing Automation (“PMA”) which help you to autonomously take action in real-time, capturing incremental sales while predicting attrition, and rescuing missed purchases –keeping customers happy and spending, and taming attrition in real time.
The BuyerGenomics CDP is built to perform, not to watch you perform. Its AutoTune New Customer Acquisition uses machine learning to analyze, predict and effectively “clone your best customers” and its AutoPilot Buyer Lifecycle engine will convert your one-time buyers, keep your customers engaged and shopping, and take control of attrition, using predictive marketing to act before its too late.
It is our experience that seeing is believing… get a free, no-obligation consultation & demo of BuyerGenomics, and see for yourself –it’s the most unique, capable, and valuable Customer Data Platform available, and the last CDP you’ll ever need.

Transforming Raw Data to Insight & Action

No data set is perfect. If you’ve had multiple systems, ESP’s, CMS’s etc, it can get thorny to make good use of your customer data, As the expression goes, “garbage in, garbage out.” We knew this upfront and solved this problem proactively.

BuyerGenomics contains a set of machine learning algorithms called SuperMatch that automatically analyzes your database to find problems before they impact performance, and creates a single record of each individual who has purchased with your brand with all of their transactions, returns, visits, and behaviors rolled up.

BG automatically de-duplicates your database and creates hundreds of new data points that it uses, and shares with you. From the basics like gender, something you may not have for every customers, to the inter-order purchase time for every individual.


Enhance Your Customer Intelligence

Your historical customer data is often not enough to get a true 360-degree view of your customer. Who are they, really? What makes them tick? How should we talk to them?

BuyerGenomics knows, because it automatically enhances your data with demographic, psychographic, and lifestyle data that enables superior communications. When you talk to your customer in their terms, it delivers your brand on terms they value and engage with most effectively.


Ready to learn more about Predictive Marketing Automation & BuyerGenomics?

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