BuyerGenomics identifies and targets new customers based upon their potential lifetime value. That way, you won’t waste resources bringing in low value, one-and-done buyers that are expensive to acquire and deliver little to no value in return.
BuyerGenomics “Campaign X-Ray” gives you an in-depth look at how your different marketing channels are performing. This information is used to determine the proper combination of media and messaging that should be used to scale your New Customer Acquisition efforts. On top of the reporting, the BuyerGenomics acquisition engine also generates “Buy-a-Like” Models that can be used in your targeting on Facebook and Google.
Create predictive models that maximize engagement with all high-value prospects. Predict which ones are most likely to become your Most Valuable Buyers (MVBs) that drive the bulk of your business.