Do I need a Restaurant CDP?
Today, restaurant chains of with about 15,000 total customers or more must have a CDP. Restaurant brands futures are being ever more controlled by digital intermediaries (OpenTable, GrubHub, Uber Eats, etc). A restaurant CDP enables restaurants find opportunities in their customer base, grow relationships with customers and most importantly –control their own destiny.
Delivery app-based intermediaries sometimes called “digital interlopers” continuously seize all customer relationships at scale, and block brands from their own customers. They exert market dominance over chains who don’t proactively manage and optimize the guest relationship –both online and off. BuyerGenomics is the powerful alternative to being dis-intermediated from your Customers.
Google’s Chrome browser has is preparing to stop supporting “3rd party browser cookies” (Chrome is #1 browser with a 79% market share). Concurrently Apple has eliminated 3rd party cookies on its devices.
The conclusion shared by all in the digital marketing community —the future of advertising is 1st Party Data (that is –your own customer data). A is not only the most efficient investment in growing your business, its also the most effective.
As a result all web driven businesses are hurrying to take control of their customer data in order to use it to drive revenues from both net new and existing customers.
A proven CDP also helps marketers to know their Guests in higher resolution. For example, the BuyerGenomics CDP will automatically distinguish between very different kinds of guests. It can target a higher potential guest for customer acquisition, while sending more relevant messaging for that type of guest to drive repeat purchase. It will also help you to avoid guests who dine once and never come again.
BuyerGenomics also predicts when a guest is most likely to make their next purchase, and sends a personalized email to capture the sale. If they don’t convert, BuyerGenomics will then predict when they become at risk of attrition and execute a Guest-Rescue campaign automatically. Brands rake in hundreds of thousands of dollars rescuing guests this way.
The results are consistent –higher quality net-new guests, increased retention, improved decision making, less one-time buyers, and higher revenue and profit.
➤ Plus, BuyerGenomics is So Effective Your 5x ROI is Guaranteed.