“Inevitable Success”: The Thought Leadership Hub

How Dylan’s Achieved Greater Engagement, Loyalty & Profits BuyerGenomics’ CEO Mike Ferranti was joined by Dylan’s Candy Bar’s Kevin Cohen at the NEMOA (National Etailing

What is Predictive Marketing & How Does it Work? Predictive Marketing is a modern marketing approach that makes use of data and advanced analytics deduce

  Dual Domination of the Online Ad Market All retailers have the same fundamental problem that they neither fully understand, nor have the ability to

What is Customer Lifetime Value? Customer Lifetime Value (CLTV) is a metric marketers use to gauge how much a particular customer is worth to you

Testing and Learning A/B Testing is a promotion testing strategy in which the results of two separate marketing tactics are sent to your customer base

Messaging That Stands Out Email is one highest converting marketing channels available, and it absolutely pays off to make sure your email messaging is optimized

Bring Customers Back With One Click There are more steps involved with making an online purchase than one might think. In the digital age, shoppers

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