Every customer goes through discrete steps or stages in their journey with your brand. They start as prospects, and when we succeed at acquisition, they become a valuable “Trial Buyer”. This trial stage is a critical time — future spending and much less loyalty cannot be “assumed” quite yet. There are several more “zero-moments” in the Journey your buyers go through.
When you deliver a communication, are you taking into consideration where your buyer is in their Journey today? Every unique individual customer you have, is at a different stage in their Journey and their relationship with you.
Knowing which stage they are in, and more importantly which stage they are about to enter into, consistently proves critical and valuable in methodically growing higher value relationships.
Our Buyer Lifecycle Engine and analytics deliver these insights on day one, to keep your customers “Active” Buyers, and prevent churn automatically. Utilizing Buyer Lifecycle’s intelligent machine learning seamlessly with BuyerGenomics AutoPilot marketing automation, retailers experience a 32% increase in retention rate on average.