Solving Your One Time Buyer Problem
The One Time Buyer Problem The first step in new customer acquisition is to learn. It is not enough to just have a database. You
The One Time Buyer Problem The first step in new customer acquisition is to learn. It is not enough to just have a database. You
THE ROLE OF DIRECT MAIL IN 2019: USING THE BUYER LIFECYCLE AND MARKETING AUTOMATION (PART 2) Marketing automation is vital today to help retailers and
Even with great advancements in technology for data management, analytics, and campaign tools, holistic personalization is not achieved in everyday marketing campaigns. Rudimentary segmentation techniques
DIRECT MAIL’S MARKETING ROLE TODAY: PART 1 Household response rates to direct mail are at 5.1% the highest number seen since 2003. These numbers can
Including Paid Search in an Omni Channel Marketing Strategy Don’t look at the aggregate CPA. It is not reality. Look at your search term data
Is New Customer Acquisition Considered a Marketing Cost or a Business Investment The effectiveness of all marketing performance is tied to the rate of return
Acquire More Most Valuable Buyers (MVBs) On today’s episode, we have Mike Ferranti Founder and CEO of Endai. In this episode, Damian and Mike detail
Capture 100% of a Buyer’s Potential Value On today’s episode, we have we have recurring guest Gary Beck 30 year marketing veteran. Damian and Gary
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