How to Infer Causation A key component of marketing success is the ability to determine the relationship between causation and correlation. Namely, the difference between
Build Trust with Targeting & Relevancy Damian Bergamaschi: Welcome to the Inevitable Success Podcast sponsored by BuyerGenomics, where our goal is to help you, the
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Who Are Good Customers vs Who Are Bad Customers Your host Damian Bergamaschi & Stephen, discuss what makes a customer either good or bad. As
The Guide to Marketing Nirvana [Step 2] At this stage along the path to Marketing Nirvana, all of your POS and transactional data have been
A Marketer’s Dilemma: Choosing What to Automate This is our last episode of 2018, and we’re thinking ahead to next year. One of the big
The Guide to Marketing Nirvana [Step 1] In this age of big data, data shortage is not a problem. In actuality, the opposite is the
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