AUTONOMOUS DATABASE MARKETING SOFTWARE
The BuyerGenomics™ platform gives marketers the tools to improve customer relationships, grow customer value, and improve customer acquisition by unlocking the intelligence buried in your logs of historical transaction data.
AUTOMATED DATABASE MARKETING SOFTWARE
The BuyerGenomics™ platform gives marketers the tools to improve customer relationships, grow customer value, and improve customer acquisition by unlocking the intelligence buried in your logs of historical transaction data.
How It Works
No Futzing With Data
Just supply a historical transaction data file, and BG SuperMatch Algorithms autonomously analyze every transaction to parse, sanitize and improve the data, dramatically improving and reorganizing it into a discrete set of customer relationships with transaction, product and other behavioral history.
Crack Your Customer Genome
Your “Buyer Genome” is the unique combination of lifestyle, income, demographic, and up to 200 variables of our proprietary predictive data the BuyerGenomics platform generates. Understanding the “Buyer Genome”is powerful in improving customer relationships, growing customer value, and improving highest-value customer acquisition.
Acquire Superior New Customers
Based on “Buyer Genome” models, the BuyerGenomics platform identifies the optimal target audience of potential highest-value customers- and reaches them with uniquely tailored messages, at the times they’re most likely to purchase.