What is Predictive Marketing Automation? Predictive Marketing Automation (PMA) is state of the art machine intelligence applied to solving marketing problems. PMA begins with an
Causation vs Correlation Correlation can be an amazing tool to discover causation, but sometimes it’s just too expensive or not worthwhile to even go that
What is Predictive Analytics? Predictive analytics is the utilization of data, statistical models, and machine learning to determine the probability of future outcomes. Marketers using
Customer Data Platform (CDP): The Marketer’s Guide If you’ve heard the term “CDP” but don’t know just what it is – you are not alone.
How Do You Declare the Winner of Your A/B Test? When declaring a winner it has to be statistically valid. In other words, there has
THE TOP 3 PROBLEMS RETAILERS FACE 2022 Edition The first problem is that you start the wrong way by looking at the wrong set of
Creating The Perfect Customer Profile Just because you have access to real-time data on things like clicks and opens that does not mean that you
Will AI Replace Marketer’s? With rapid advances in AI and machine learning technology, many people are concerned about what this technology will mean for future
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