Who Are Good Customers vs Who Are Bad Customers Your host Damian Bergamaschi & Stephen, discuss what makes a customer either good or bad. As
The Guide to Marketing Nirvana [Step 2] At this stage along the path to Marketing Nirvana, all of your POS and transactional data have been
A Marketer’s Dilemma: Choosing What to Automate This is our last episode of 2018, and we’re thinking ahead to next year. One of the big
The Guide to Marketing Nirvana [Step 1] In this age of big data, data shortage is not a problem. In actuality, the opposite is the
How To Increase Lifetime Value: Earn The Second Purchase With all the data coming in from both online and offline purchases, most retailers have a
What is Predictive Marketing Automation? Predictive Marketing Automation (PMA) is state of the art machine intelligence applied to solving marketing problems. PMA begins with an
Causation vs Correlation Correlation can be an amazing tool to discover causation, but sometimes it’s just too expensive or not worthwhile to even go that
What is Predictive Analytics? Predictive analytics is the utilization of data, statistical models, and machine learning to determine the probability of future outcomes. Marketers using
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