About Us and Why We Built BG

Our Story

BuyerGenomics was born from more than 20 years of retailer feedback. We listened,  learned, innovated, and iterated on solutions to those retailers problems.

The number one problem that came up over and over again from our clients (and for retail/ e-commerce at large) was they needed greater customer value to justify the high cost of customer acquisition, and they needed to acquire the right customer in the first place… one that spent more and spent more often with the brand. This is why the BuyerGenomics Predictive Marketing CDP was built.

We created a solution for the Modern Marketer who needs a cost-effective capability to improve and integrate their acquisition, Retention, Insights & Automation. A CDP cannot just collect the data today –it must make instantly produce actionable insights that are effortless used to increase revenue from existing customers and also drive high-value net new acquisitions cost-effectively.

Our Vision

Simple, to democratize the advanced capabilities of the Fortune 100 brands for the vast majority of retail and ecommerce brands.

Our Mission

Make Success Inevitable for our Customers, Team and Partners

Doing this at an unprecedented scale is our promise to retail/ eCommerce brands everywhere.

When you work with BuyerGenomics, you’ll experience first hand how our obsession to Make Success Inevitable makes your goals and your success –ever more inevitable.