About Us and Why We Built BG

Our Story

BuyerGenomics was born from more than 20 years of retailer feedback. We listened,  learned, innovated, and iterated on solutions to those retailers problems.

The number one problem that came up over and over again from our clients (and for retail/ e-commerce at large) was they needed greater customer value to justify the high cost of customer acquisition, and they needed to acquire the right customer in the first place… one that spent more and spent more often with the brand. This is why the BuyerGenomics Predictive Marketing CDP was built.

We created a solution for the Modern Marketer who needs a cost-effective capability to improve and integrate their acquisition, Retention, Insights & Automation. A CDP cannot just collect the data today –it must make instantly produce actionable insights that are effortless used to increase revenue from existing customers and also drive high-value net new acquisitions cost-effectively.

Our Vision

Simple, to democratize the advanced capabilities of the Fortune 100 brands for the vast majority of retail and ecommerce brands.

Our Mission

Make Success Inevitable for our Customers, Team and Partners

Doing this at an unprecedented scale is our promise to retail/ eCommerce brands everywhere.

When you work with BuyerGenomics, you’ll experience first hand how our obsession to Make Success Inevitable makes your goals and your success –ever more inevitable.

The Leadership Team

Mike Ferranti
Mike FerrantiFounder & CEO
Mike is the Founder and CEO of BuyerGenomics, bringing 20+ years of organizational, analytics and technology expertise. He has developed high performing solutions and software for major brand clients and niche marketers alike. Mike is a recognized thought leader in the predictive marketing automation and digital marketing. He provides commentary and analysis to the media including Bloomberg TV, Brandweek, Buisness of Fashion, Total Retail and DM News. Mike earned an MBA from The University at Albany and an Entrepreneurial Masters from the Massachusetts Institute of Technology
Nancy Matnick
Nancy MatnickChief Financial Officer
Nancy brings extensive functional experience in information systems, accounting, finance, process control, business systems, and business acquisition and integration to BuyerGenomics. She holds a BS from Babson College, with majors in Accounting and Business Law. Even more impressive, Nancy is a Six-Sigma Black Belt and has a vast background with public accounting firms in addition to a long-standing career in an executive role with MSC Industrial Direct, a publicly held corporation.
Gary Beck
Gary BeckChief Strategy Officer
Gary’s background includes over 30 years of analytics & database innovation for several leading Fortune 500 companies and Madison Avenue advertising agencies. Gary has been a frequent lecturer and author on the topics of database marketing and applied statistics. His articles have been published in DM News, Direct Marketing and the Journal of Direct Marketing. He recently was President of the Direct Marketing Idea Exchange and currently serves on their Board. Gary received his M.S. in Industrial Administration from Carnegie Mellon University.

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