About Us 2018-09-19T21:01:14+00:00

WE ARE BUSINESS BUILDERS, DATA ATHLETES,
& PROVEN MARKETERS. WE ARE BUYERGENOMICS.

About BuyerGenomics

BuyerGenomics was incubated for nearly three years inside an elite New York City marketing services company and Google Partner in response to several retail, catalog and multi-channel marketers that needed to consolidate and leverage customer data to grow sales and profit.

Since then, BuyerGenomics was spun off and is under the leadership of tenured experts in the retail analytics and direct marketing technology category and is independently thriving today.

Built to Solve Retailers Challenges

Due to its depth and versatility, BuyerGenomics is described in different ways by our clients including: our CRM, Customer Marketing Database, Customer Intelligence software and at times by BG users, “our secret weapon.“

Our Vision & Mission

Our Vision is simple, to democratize the advanced capabilities of the Fortune 100 brands for the vast majority of retail and ecommerce brands.

Our Mission is deceptively simple… Make Success Inevitable… our focus is not only to ‘make success’ –but to make those successes inevitable.

Doing so required us to develop advanced new methods and develop new machine intelligence. But we couldn’t stop there to make success truly inevitable. We then connected that intelligence directly to BG’s AutoPilot technology –so BuyerGenomics doesn’t just find the opportunity at the individual customer level to generate incremental revenue “now” –but can autonomously deliver the marketing to complete the transaction and grow the customer’s value.

Doing this at an unprecedented scale is our promise and our passion to retail/ ecommerce brands everywhere.

When you work with BuyerGenomics, you’ll experience first hand how our obsession to Make Success Inevitable makes your goals and your success –ever more inevitable.

We Listen

BuyerGenomics was born of more than 20 years of  marketing analytics, customer data and technology and retail/etail competency. We collected many thousands of hours learning, listening and innovating from the feedback of more than 150 retailers that we stitched into BuyerGenomics.

Not surprisingly, our first priority is to listen very closely to each Client’s needs to inform where we invest in the evolution of our Machine Intelligence and capabilities in our platform.

Before #BigData was a well worn hash tag, our Clients wanted to get more “laser targeted” with their marketing. This meant deeper segmentation and better customer intelligence. It meant their email marketing had to evolve from traditional “batch and blast” to true 1-to-1 communications.

Our “Big Bang” Moment

We knew ESPs were good at delivering mail, but the countless legacy ESP’s are simply not designed (and for good reason) to act as a comprehensive predictive marketing database –we owned one of them that still delivers billions of messages a year.

However, we understood what an effective Customer Marketing Database architecture was from our combined 100+  years of direct & database marketing.

Consistently our customers were seeking an edge to elevate their performance, their revenue, and their profitability. They needed greater customer value to justify the high cost of customer acquisition, and they needed to acquire the right customer in the first place… one that spent more and spent more often with the brand.

BuyerGenomics was built from the ground up, and from day one to work across every channel, record every touch and to autonomously leverage that data to deliver hard business value in the immediate term. If that sounds interesting to you, it was interesting to us to. That’s what happens when you consistently listen and invest in the needs of your customer.

The Leadership Team

Mike Ferranti
Mike FerrantiFounder & CEO
Mike is the Founder and CEO of Endai, brings 20 years of marketing, analytics and technology depth. He has developed solutions and software to major brand clients and niche marketers alike. Mike is a recognized thought leader in the database, search engine, email, and direct response marketing. He provides commentary and analysis to the media including Bloomberg TV, Brandweek, and DM News. Mike earned an MBA from The University at Albany and an Entrepreneurial Masters from the Massachusetts Institute of Technology
Stephen H. Yu
Stephen H. YuChief Product Officer
Stephen H. Yu is a world-class database marketer with a proven track record in comprehensive strategic planning and tactical execution, effectively bridging the gap between the marketing and technology world with a balanced view obtained from over 30 years of experience in best practices of database marketing. Previously he served as Head of Analytics & Insights for eClerx, and VP, Data Strategy & Analytics at Infogroup. Earlier, he was the founding CTO of I-Behavior Inc., which pioneered the use of SKU level behavioral data.
Gary Beck
Gary BeckChief Strategy Officer
Gary’s background includes over 30 years of analytics & database innovation for several leading Fortune 500 companies and Madison Avenue advertising agencies. Gary has been a frequent lecturer and author on the topics of database marketing and applied statistics. His articles have been published in DM News, Direct Marketing and the Journal of Direct Marketing. He recently was President of the Direct Marketing Idea Exchange and currently serves on their Board. Gary received his M.S. in Industrial Administration from Carnegie Mellon University.

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