Obtaining a True 360° Customer View A true 360° view of your customer must include every interaction they have with your brand not just clicks on
Defining Attrition and Retention When we ask Retailers what their biggest focus is one of the most common responses is “We want to reduce attrition
Building a Profitable Target There is no average customer. The average of your biggest spenders and your most frequent spenders does not exist. They are
Does Your Purchase History Tell Companies All They Need to Know About You? I’m going to give you superpowers so that you become rich by
The Best Type of Customer Data Purchase behavior is king. It is the simplest form of behavior but it is the most powerful i.e: What
Implementing Personalization Everybody likes to feel special and if you feel special, if you think that a message is carved out for you, without even
How to Identify a Data Poser Be on the look out for people who over-use Buzzwords. They use them because they are an inch deep
Converting Data Into Analytics We are undoubtedly living in the age of abundant and ubiquitous data. Humans have been saying that “knowledge is power” for
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