BROADCASTING VS NARROWCASTING Customer acquisition costs continue to rise aggressively, and that trend shows no signs of stopping. Today we discuss broadcasting versus narrowcasting to
FULL PRICE VS DISCOUNT BUYERS What follows is a lightly edited transcript of Episode 4 of the Inevitable Success Podcast with Damian Bergamaschi and special
What is Data Governance? Data Governance may be defined as the overall process used to manage data in an organization. Management activities include acquiring and
Maximizing Customer Value Through Segmentation Customer segmentation allows us to create groups of customers that behave similarly in response to marketing treatments. By marketing to
Defining a CRM Strategy Customer Relationship Management (CRM) is a term that refers to the practices, technology, systems, and strategies associated with managing your customer
Profitable High-Value Customer Acquisition This September, our Founder, Mike Ferranti, and Dylan’s Candy Bar’s Kevin Cohen presented at the National Etailing and Mailing Organization’s directXchange
This June, BuyerGenomics was invited to speak at the Elite SEM Summit held at Google’s New York City headquarters. We were accompanied by one of
SFA Business Summit Presentation This April, our Founder, Mike Ferranti, presented at The Specialty Food Business Summit, taking place in Chicago, IL. Below is an
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