BuyerGenomics at directXchage by NEMOA

Profitable High-Value Customer Acquisition

This September, our Founder, Mike Ferranti, and Dylan’s Candy Bar’s Kevin Cohen presented at the National Etailing and Mailing Organization’s directXchange Fall Conference in Chicago. Mike and Kevin shared a case study, entitled “Profitable High-Value Customer Acquisition at Dylan’s Candy Bar.” With retail struggling today, Dylan’s Candy Bar is transforming their business by leveraging transaction & CRM data to acquire new, highly profitable customers. They are succeeding where others are not by combining the power of cloud computing, machine learning, and innovative marketing programs.