BUYERGENOMICS AT DIRECTXCHANGE BY NEMOA
This September, our Founder, Mike Ferranti, and Dylan’s Candy Bar’s Kevin Cohen presented at the National Etailing and Mailing Organization’s directXchange Fall Conference in Chicago. Mike and Kevin shared a case study, entitled “Profitable High-Value Customer Acquisition at Dylan’s Candy Bar.”
With retail struggling today, Dylan’s Candy Bar is transforming their business by leveraging transaction & CRM data to acquire new, highly profitable customers. They are succeeding where others are not by combining the power of cloud computing, machine learning, and innovative marketing programs.
NEMOA was founded in 1947 by a handful of pioneering New England mail order companies – Johnny Appleseed’s, Brecks of Boston, Brookstone, and Deerskin Trading among them – as a professional group for discussions, community building, and information exchange. Over the past 70 years, NEMOA has not only grown beyond New England, but its membership has also become more diversified, including printers, list brokers, service bureaus and other suppliers to mail order businesses. Yet its focus remains catalog and direct e-tail companies, large and small. Today, with over 200 corporate members from across the country, NEMOA is one of the nation’s largest professional organizations dedicated exclusively to the catalog/e-tail industry.