“Inevitable Success”: The Thought Leadership Hub

Bring Customers Back With One Click There are more steps involved with making an online purchase than one might think. In the digital age, shoppers

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Rewards Fuel Retention Loyalty programs are widely prevalent in the retail sector for a good reason – it is much easier to sell to an

Building Your Customer Base Customer acquisition is difficult for any business. In fact, many studies have found that it is five times more difficult to

Omnichannel Success In this omnichannel age of marketing, multiple impressions across channels not only heighten your brand awareness, they increase your likelihood of sales and

Discounts Driving Profits One of the most effective methods retailers use to boost sales and customer engagement is by offering discounts on their products. In

What is Machine Learning? Machine Learning (ML) is a subset of Artificial Intelligence (AI) geared to improve data analysis and model building via pattern recognition.

The Guide to Marketing Nirvana [Step 7] Since deciding to invest in your Predictive Marketing Automation [PMA] platform, you’ve generated a wide range of actionable