A Customer Marketing Database can fundamentally provide marketers with fast access to the right information, make it effortless to view an opportunity from many angles, and then make taking action on the target not only possible –but easy. Where “IT” databases store and “warehouse” data for many purposes and functions, a Customer Marketing Database is singularly focused.
The nature of the opportunities a Customer Marketing Database uncovers are both those that seem intuitive, and those that require some data mining to expose them. It also simplifies the challenge of “leveraging data” with a simple to use interface, eliminating the necessary complexity of database optimization, querying, data enhancement and modeling from the marketing user experience.
BuyerGenomics was made for the vast majority of Marketers who come from a primarily creative or strategic background who have neither the ability, time or budget to work through the typical complexities of working with various types of data and creating value with it.