BuyerGenomics delivers a comprehensive suite of Customer Intelligence, and predictive retail analytics that help you understand your customers and laser-target your messaging; this ensures that you’re reaching the right customers with the right message, at the right time.
Build Your Customer Marketing Database
Marketers struggle to use data physically and strategically. Many can’t readily access data and then do something valuable with it given the time and resources they have.
Marketing must wait in a queue for one-off requests. When they get the data, if they have the resources to analyze it, and most organizations do not, they inevitably have to make the next logical request that can only be developed by looking at it. This leads to a ‘vicious cycle’ of waiting on “data pulls” from IT, re-organizing that data to make sense, analyzing, and then repeating the process asking for the next required dataset to continue the exploration.
BuyerGenomics Marketing Database is purpose specific –it is made exclusively for marketers and to create a marketing competitive advantage.
Building long-term relationships with your customers is essential to growth– it can be tough to identify and re-engage customers who are at risk of abandoning your brand. From your longest-term, most loyal customers to new buyers just beginning their relationship to your brand, Marketing needs to deliver actionable intelligence on a daily basis as your customer relationship evolves and changes, enabling them to take critical corrective action when you need it most.
The process of acquiring and sifting traffic into engaged, and ultimately people that buy from you is critical to your customer acquisition efforts. Managing your “audience” is often referred to as the early stages of the “Customer Journey.”
Marketers need Customer Intelligence to identify and predict when critical events that affect customer value will occur, at the individual customer level. Understanding the Buyer Lifecycle and the Customer at a deeper level enable the marketer to target individuals at each stage, and tailor your message with exceptionally actionable customer intelligence.
Direct Marketing Automation
The Right Marketing, to the Right Customer, at the Right Time
With their Inbox more crowded than ever, consumers are beginning to find “batch & blast” or “one size fits all” messages less and less relevant. “Spammy” batch emails experience declining response rates, and consumers eventually opt-out or click the “SPAM” button blocking us from reaching them again.
BuyerGenomics enables us to send a truly individualized message to the right customer at the right time. This helps increase sales because consumers prefer more relevant offers and content based on their prior purchases, the right timing, and their needs and lifestyles –which vary more substantially from Customer to Customer, than is apparent without data evidencing how very different they are.