Historically, marketing has had to wait… and wait… and wait… for the data they need to discover and act on the insights in their customer data. IT departments are stretched and marketers are dependent on legacy systems, and tools that were not built for the marketer’s modern needs.
Excel is still the best analytical tool in many marketing organizations –and its the best too many organizations have to answer the questions they have that can change the game, and take them to a new level of performance.
BuyerGenomics was created side by side with retailers, and by experienced data-driven marketers, who had been wrestling with the same problems and business objectives, you almost certainly have.
As a result, marketers consistently have an emotional reaction to the power and capability they get on day one –and the time to value is the fastest of any tool they have ever used.