In order to do Omni Channel Marketing Automation, AutoPilot achieves this by delivering the right message to the right customer, at the right time using a Customer Cohort Behavior algorithm based on frequency, recency and other customer data. In other words, AutoPilot predicts when each of our customers is ready to buy again with it’s “In-Market” Algorithm. AutoPilot will then autonomously deliver “crush target” emails–those that “crush” the performance of the batch and blast emails we send today — with no deployment effort on our part –this allows us to focus on messaging, offer, and creative that celebrates our brand.
‘AutoPilot’ also enables “Hazard Modeling” to ID which of our customers are moving towards attrition –before it happens — and takes preemptive action.
When we can “see” these Hazards to sales and customer value, AutoPilot will automatically rescue lost sales with marketing delivered in time to stimulate subsequent purchases, and save customers before they fall into attrition and it’s too late.
This is a revolutionary value to retail brands because it is using your actual customer data and transaction behavior to inform the optimal communication and the optimal time – but moreover, you can easily see the “Sales” resulting directly from AutoPilot.