The 3 Immutable Laws of Email Marketing

Email marketing remains a cornerstone for businesses seeking to connect with their audience. However, mastering this art requires an understanding of the fundamental principles that govern successful email campaigns. In this blog post, we’ll delve into the three laws of email marketing that not only make your emails relevant but also ensure they are welcomed […]

What Meta Advertising is Best for Driving Sales Growth?

Rather than a complex and overly nuanced answer to the question of which Meta advertising is best for driving sales growth, let’s get right to the point. For brands seeking the maximum impact on sales growth, the best advertising option is generally Meta Ads (formerly known as Facebook Ads.) Meta Ads Are Considered Best for […]

Unlocking Customer Sentiment: BuyerGenomics’ HeartBeat Revolutionizes Insights

Welcome to the BuyerGenomics Thought Leadership Blog, where we’re excited to introduce our groundbreaking HeartBeat feature, designed to revolutionize how you understand and engage with your customers. In this post, we’ll delve into the HeartBeat tool’s capabilities, benefits, and how it can elevate your customer intelligence game.  Introducing HeartBeat: Your Fast Track to Making Customer […]

How Google Measures Store Visits… (And is it Accurate?)

A huge number of brands rely on Google search ads to drive in-store traffic. However, some brands question the accuracy of the Google Ads attribution. Google uses AOV (“average order value”)  ―a plug variable that the marketer provides. Some consider this measure inferior to pure online tracking of an online sale, which measures actual AOV […]

What percentage of sales should my marketing spend be?

An eCommerce Manager recently posed this question… “My CFO is saying my spend of 10% is too high, This excludes development, hosting and salaries. Including salaries we’re spending 15%. So what percentage of revenue is your ad spend  ―including ad agency fees, any consumer shows and photography?” TLDR: It depends on your goals and the […]

The Full Price Customer: How To Get & Keep Them

The refrain from retail CMO’s has been consistent and almost deafening.  They say: “We don’t just need more customers, but the right customers.” “We need to grow margins.” “We need to reduce our dependency on discounts.” Even during this year of economic recovery, luxury brands in particular have been seeking to improve margins and sales by selling more full […]

One-Time Buyers: The Biggest Retention Problem in Retail Commerce

Executive Summary While most brands actively invest in Customer Retention Strategies, the One-time buyers represent the largest overlooked opportunity for retail commerce marketers today. It has been that way as long as there have been retail sales. Rather than focusing on the Trial Buyers (one-time purchasers), many organizations remain focused on acquisition as the avenue […]

3 Critical Priorities for New CMO’s

Priority #1 : Shape Expectations with The Best Possible Data Setting and managing expectations with the CEO and Board requires leveraging the best possible data and customer intelligence you can get –quickly. Too often expectations are unspoken, unclear or even unrealistic from the start. Sometimes historical data is of a quality or resolution that causes […]