Determining Gender: A Database Marketing Imperative “Men Are From Mars, Women are From Venus” by John Gray is the classic guide to understanding the opposite
The 4 Types of Data Analytics: Business Intelligence Reporting (B.I) – The most common type of analytics, also known as data mining, and it is
Marketing Analytics Problems (Solved) The main reason companies give up on analytics is because they do not get the proper results out of all their
The One Time Buyer Problem The first step in new customer acquisition is to learn. It is not enough to just have a database. You
THE ROLE OF DIRECT MAIL IN 2019: USING THE BUYER LIFECYCLE AND MARKETING AUTOMATION (PART 2) Marketing automation is vital today to help retailers and
Even with great advancements in technology for data management, analytics, and campaign tools, holistic personalization is not achieved in everyday marketing campaigns. Rudimentary segmentation techniques
DIRECT MAIL’S MARKETING ROLE TODAY: PART 1 Household response rates to direct mail are at 5.1% the highest number seen since 2003. These numbers can
Including Paid Search in an Omni Channel Marketing Strategy Don’t look at the aggregate CPA. It is not reality. Look at your search term data
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