8 Marketing Tasks That Can Be Automated (Save Time and Get Strategic with Marketing Automation)

 

Market automation can make or break a marketing campaign. After all, it changes a campaign into a more efficient and data-driven strategy. So, how should a company use automation?

Don’t worry; this guide dives deep into the best marketing tasks for automation. From scheduling social media posts to sending personalized emails, with these simple tips, a company can succeed.

Now, read on about marketing automation:

1. Automate Social Media Posts

The first step any company should take towards marking automation is automating their social media posts. By scheduling posts and automating them to post at certain times, a company doesn’t have to rely on a dedicated social media team.

Instead, all social media posts will automatically go live once a person hits publish. Social media automation also enables a company to schedule posts for reposting to maximize promotion and increase a brand’s reach.

2. Automate Signups For Newsletters

Rather than a common newsletter sign up, create a more direct plan to get people to register. To begin, create lead generation content for each area of your website. They can be tools such as in-depth guides, weekly podcasts, free downloads, or even online training. For example, at BuyerGenomics, you can get a free copy of our book “The Truth About Predictive Marketing Automation” in exchange for an email address. Whatever you choose, they must be tools and/or resources that are of interest to people.

Next, use a thought-provoking CTA to prompt people to sign up, and place these tools in blog posts and in areas of the website with the same topic. That way, people who are reading the topic are interested in it and are more likely to take advantage of all available offers.

Powerful CTA’s are a great automated way to generate leads and create a growing customer base.

3. Automated Email Personalization

Personalized emails are a great way to engage customers and compel them to use a certain product or service. By understanding their interests, industry, and salary, a company can market by people’s preferences and prospects.

With a Predictive Marketing Engine, you can nearly automate segmentation (along with the personalization required for that segment) with Machine Learning to do this at scale.

4. Automate Customer Re-Engagement

Sadly, sometimes customers lose engagement with a brand or product. It could happen when customers stop using a company’s products, or customers simply stop engaging with a company’s brand. However, the effect of this disengagement has a real effect.

In fact, $4.6 trillion is lost every year due to abandoned merchandise. That’s why it’s essential to have a system in place that can determine when there’s a decline in engagement and send an automated email or text to re-engage a customer. For example, often a company can offer discounts, a giveaway to engage the customer back to using a product or service.  In other cases, this can be accomplished simply by sending the right message at the right time (BEFORE IT’S TOO LATE).

For example, Buyergenomic’s AutoPilot technology is a strategic approach to increase revenue and even analyze the buyer lifecycle. With it, your company can boost customer loyalty and even pro-actively rescue those customers that might have lost interest without it.

5. Automated Customer Feedback

Customer feedback is essential as it displays what a company is doing right, wrong, and how it can improve. It even aids in making business decisions, boosts overall engagement, and proves that a brand cares about its consumers.

Automating customer feedback is easy, and there are numerous ways a company can gather information. For example, rather than give customers surveys, customers can give feedback as they interact and connect with the site. Companies can also ask why customers aren’t selecting their services or products and use that information to enhance their branding strategy.

6. Automate Customer Service Responses

Sometimes a customer needs help due to a technical problem or some related issue, the speed and clarity at which a customer service representative replies is crucial. However, thanks to automated email, representatives never have to worry about making customers wait.

Although all customer service emails should be constructed with the most up-to-date information that will help solve the issue at hand. Also, representatives should specify that someone will reach out to a customer urgently.

All customer representatives should aim to make the most of their automated responses and work to establish a friendly relationship with all customers. To do that, all representatives should address customers by their first names, talk in a conversational manner, and post relevant advice.

7. Implement Chatbots

Customer service response emails are great, but they undoubtedly tell the customer to wait for more information. However, an automated chatbot delivers an instant reply and help customers solve problems quickly and easily. Like a human, a chatbot engages in conversation and asks friendly questions to understand the problem at hand.

By having a chatbot, it allows the customer service team to work on more crucial problems. However, it displays a sense to actively work on each and every problem a customer has, even if an employee isn’t directly working on the issue.

8. A/B Testing

This marketing task is one where automation is steadily advancing in the years to come. Companies are already putting automated A/B testing systems in the market.

While this technology continues to evolve, there are numerous tools a company can use to automate a proportion of the A/B testing system.

For example, companies can include ad adaptions from Google ads (called Responsive Ads), which basically include different kinds of ads for the same marketing campaign. While the marketer still has to feed the system with ad components, the system is fairly effective at serving the best performing combination.

Automating Marketing Tasks Helps You Remain Strategic

Automation ensures that a company manages its time effectively. With a push of a button, a company can post to social media, respond to customer complaints, send personalized emails, and much more.

Such tasks, if done by hand, would take hours to complete. However, by automating them, a company can focus on more strategic projects that evolve and grow your brand.

If you are evaluating tools to automate some of your marketing tasks, we encourage you to request more information about how BuyerGenomics’ Predictive Marketing Automation Platform can put many of these tasks on AutoPilot. Get a demo today. We look forward to helping you and your organization succeed.

By |2020-08-28T20:29:53+00:00August 28th, 2020|Uncategorized|0 Comments

How to Always Send Emails at the Best Time [Increase Opens, Clicks, and Sales]

When Are The Best Times to Send Marketing Emails?

Selecting the best time to send an email is one of the most fundamental issues marketers face on a daily basis. 

A well crafted message accomplishes little if your target never sees it, and the top of the inbox is a competitive piece of real estate. If you miss the mark and send your message just an hour or two away from the right time frame, you could easily wind up way down the list – essentially invisible. 

Nailing the proper timing has a huge effect on open and click-through rates. These, of course, impact traffic and sales – the lifeblood of your business.

While there have been loads of studies on this topic, the data does not always line up due to a variety of factors. 

However, we have compiled data to help determine the most consistently accurate send times to help optimize all of your email marketing campaigns going forward.

The Best Time of Day to Send Emails

Since emails are most likely to be opened within the first hour after being sent, it’s best to simply think about when subscribers are most likely to have free time to scan their phones and choose accordingly. 

The following graph displays the results of a study by Intercom:

HubSpot also generated a chart indicating the highest email open rate to be at 11am.

Sundays, however, were much different, with the main open rate time being 9pm.

Another study found that while late-morning send times result in more opens, the afternoon actually results in more conversions and revenue:

  • 12am: 7% higher open rate, 66% higher revenue per recipient.
  • 1pm: 62% higher revenue per recipient
  • 4pm: 61% higher revenue per recipient
  • 6pm: 22% open rate (highest) 3.14% CTR (highest)

Overall, studies indicate that the best time to send emails is mid-morning (10am) or just after lunch (1pm). 

Practically speaking, these figures make a lot of sense. A solid strategy would be to send emails during the night to reach the many people who check their messages as soon as they wake up, and in the morning on weekdays.

Meanwhile, the other peak times land at universal transitional periods during the day. 1pm is typically just after lunch, 4pm is when then workday is winding down, and 6 pm is around the usual evening commute.

Considering Email Read Time

When designing your creatives and selecting your timing, keep in mind that people only check their emails for certain lengths of time. Here are a few examples of windows, separated by a few minutes each:

  • 3-Minute Window – For these, people usually open emails on mobile devices. They could be waiting online at a store, see your email, and possibly save it to view more later on – particularly if the message conveys urgent action.
  • 5-Minute Window – Typically also on a mobile device, readers can check their emails during a short break from work and spend a bit more time perusing the content of your messaging.
  • 10-Minute Window – These can either take place on mobile or desktop. For the former, someone could be on a train ride to or from work. For the latter, they could be eating lunch at their desk or at home. 

The Best Day of the Week to Send Emails

Many CoSchedule studies indicate that the best days to send emails are on Tuesdays and Thursdays, with Wednesdays being the third best option.

Other data by GetResponse suggests while there is not much difference between any of the weekdays, Tuesday has the highest open and click-through rate.

In addition, Omnisend says that the best day to send promotional email is Thursday, while the second is Tuesday.

Weekends, meanwhile, warrant the lowest open rates, since most people are engaged in other sorts of activities.

Yet, a report from Yes Marketing found that the most conversions and sales take place on Saturdays.

This shows that many shoppers are actively engaging with marketing messaging on weekdays, but holding off on actually buying until the weekend.

In the end, however, there is no true agreement on what exactly is the best day of the week to send emails. 

That is precisely why it is critical to conduct your own individual research with you company’s personal list. From that, you could discover that best day for you to send emails is unique to your respective business and customer base.

The Best Days of the Month to Send Emails

While larger brands typically send weekly campaigns, smaller ones tend to send on a monthly basis.

Omnistudy gathered data measuring open and click rates for each day of the month:

The resulting consensus was that sending email campaign at the very beginning of the month yield the best results. 

The first two weeks perform much better than the end of the month, with the best days for open and click rates being the 5th (19.15%), the 12th (19.03%), and the 7th (18.54%).

The leader for best overall performance becomes the first 10 days of the month.

We advise not sending emails towards the end of the month. This could be due to the fact that most people are paid at both the beginning and middle of the month, and have little remaining residual funds in the ensuing weeks.

Be Aware of Time Zones

An analysis of your data can easily tell you where the bulk of your audience is based. 

For instance, if your customer base is in the United States, hone in on the eastern time zone. It consists of nearly 50 percent of the population – the highest population aggregation in the nation.

Key Takeaway: Get to Know Your Subscribers

In reality, there’s no firm, set time for when to send out your emails until you know which times work for your audience. Every email list is made up of an entirely different set of people with varying habits and tendencies.

Ultimately, the best time for your company to send emails is largely contingent on how well you know your subscribers, their lifestyles, and their behaviors

A Predictive Marketing Automation (PMA) Platform’s segmentation and clustering tools help group buyers based on a range of demographic and psychographic information.

Moreover, BuyerGenomics AutoPilot system employs machine learning to analyze your customer behavior, calculate their routines and tendencies, and autonomously send messages to the right people, at the right place, at the right time.

Remember, your email subscribers are your most loyal customers. They consciously chose to receive messages from your brand. They also have the highest willingness and tendency to share your content with others. Therefore, make sure you are reaching them at the right time.

By |2019-12-13T19:22:59+00:00November 8th, 2019|Uncategorized|0 Comments