Market automation can make or break a marketing campaign. After all, it changes a campaign into a more efficient and data-driven strategy. So, how should a company use automation?
Don’t worry; this guide dives deep into the best marketing tasks for automation. From scheduling social media posts to sending personalized emails, with these simple tips, a company can succeed.
Now, read on about marketing automation:
1. Automate Social Media Posts
The first step any company should take towards marking automation is automating their social media posts. By scheduling posts and automating them to post at certain times, a company doesn’t have to rely on a dedicated social media team.
Instead, all social media posts will automatically go live once a person hits publish. Social media automation also enables a company to schedule posts for reposting to maximize promotion and increase a brand’s reach.
2. Automate Signups For Newsletters
Rather than a common newsletter sign up, create a more direct plan to get people to register. To begin, create lead generation content for each area of your website. They can be tools such as in-depth guides, weekly podcasts, free downloads, or even online training. For example, at BuyerGenomics, you can get a free copy of our book “The Truth About Predictive Marketing Automation” in exchange for an email address. Whatever you choose, they must be tools and/or resources that are of interest to people.
Next, use a thought-provoking CTA to prompt people to sign up, and place these tools in blog posts and in areas of the website with the same topic. That way, people who are reading the topic are interested in it and are more likely to take advantage of all available offers.
Powerful CTA’s are a great automated way to generate leads and create a growing customer base.
3. Automated Email Personalization
Personalized emails are a great way to engage customers and compel them to use a certain product or service. By understanding their interests, industry, and salary, a company can market by people’s preferences and prospects.
With a Predictive Marketing Engine, you can nearly automate segmentation (along with the personalization required for that segment) with Machine Learning to do this at scale.
4. Automate Customer Re-Engagement
Sadly, sometimes customers lose engagement with a brand or product. It could happen when customers stop using a company’s products, or customers simply stop engaging with a company’s brand. However, the effect of this disengagement has a real effect.
In fact, $4.6 trillion is lost every year due to abandoned merchandise. That’s why it’s essential to have a system in place that can determine when there’s a decline in engagement and send an automated email or text to re-engage a customer. For example, often a company can offer discounts, a giveaway to engage the customer back to using a product or service. In other cases, this can be accomplished simply by sending the right message at the right time (BEFORE IT’S TOO LATE).
For example, Buyergenomic’s AutoPilot technology is a strategic approach to increase revenue and even analyze the buyer lifecycle. With it, your company can boost customer loyalty and even pro-actively rescue those customers that might have lost interest without it.
5. Automated Customer Feedback
Customer feedback is essential as it displays what a company is doing right, wrong, and how it can improve. It even aids in making business decisions, boosts overall engagement, and proves that a brand cares about its consumers.
Automating customer feedback is easy, and there are numerous ways a company can gather information. For example, rather than give customers surveys, customers can give feedback as they interact and connect with the site. Companies can also ask why customers aren’t selecting their services or products and use that information to enhance their branding strategy.
6. Automate Customer Service Responses
Sometimes a customer needs help due to a technical problem or some related issue, the speed and clarity at which a customer service representative replies is crucial. However, thanks to automated email, representatives never have to worry about making customers wait.
Although all customer service emails should be constructed with the most up-to-date information that will help solve the issue at hand. Also, representatives should specify that someone will reach out to a customer urgently.
All customer representatives should aim to make the most of their automated responses and work to establish a friendly relationship with all customers. To do that, all representatives should address customers by their first names, talk in a conversational manner, and post relevant advice.
7. Implement Chatbots
Customer service response emails are great, but they undoubtedly tell the customer to wait for more information. However, an automated chatbot delivers an instant reply and help customers solve problems quickly and easily. Like a human, a chatbot engages in conversation and asks friendly questions to understand the problem at hand.
By having a chatbot, it allows the customer service team to work on more crucial problems. However, it displays a sense to actively work on each and every problem a customer has, even if an employee isn’t directly working on the issue.
8. A/B Testing
This marketing task is one where automation is steadily advancing in the years to come. Companies are already putting automated A/B testing systems in the market.
While this technology continues to evolve, there are numerous tools a company can use to automate a proportion of the A/B testing system.
For example, companies can include ad adaptions from Google ads (called Responsive Ads), which basically include different kinds of ads for the same marketing campaign. While the marketer still has to feed the system with ad components, the system is fairly effective at serving the best performing combination.
Automating Marketing Tasks Helps You Remain Strategic
Automation ensures that a company manages its time effectively. With a push of a button, a company can post to social media, respond to customer complaints, send personalized emails, and much more.
Such tasks, if done by hand, would take hours to complete. However, by automating them, a company can focus on more strategic projects that evolve and grow your brand.
If you are evaluating tools to automate some of your marketing tasks, we encourage you to request more information about how BuyerGenomics’ Predictive Marketing Automation Platform can put many of these tasks on AutoPilot. Get a demo today. We look forward to helping you and your organization succeed.