Will AI Replace Marketer’s?
With rapid advances in AI and machine learning technology, many people are concerned about what this technology will mean for future employment. Will machines replace humans in the workplace? Will AI replace the need for human intellect and decision making? This episode discusses the difference between AI and machine learning, and what these technologies will really look like in the workplace. Below is a lightly edited transcript of Episode 28 of the Inevitable Success Podcast.Transcript:
Damian: You recently wrote an article that was published on Target Marketing Magazine entitled, Replacing Unskilled Data Marketers With AI, and while I think you’re being a little provocative with that, I also think there could be some truth there. Tell us about that. Stephen: Actually, the essence of the article is that a lot of marketers embrace words like AI and machine learning — by the way, AI and machine learning are two different things, but people use those words interchangeably. For users, I think it’s OK, since one is an extension of the other, really. Now, what’s interesting is those people who embrace it really freely, they think the machine will just show up, do all the work, tell you what to do, and just shut up. There are no geeky questions or annoying follow-ups — but this is not the reality. You have to be either a person who gives purpose to those machines or a person who knows how to wield those machines. You can’t just turn the machine on and call it a day. It is really hard for a machine to mimic human decision or human behavior. So, Rule #1: Machine learning is not doing something different, it’s just doing the things that humans know how to do already, but more quickly, automatically, and on a mass scale. These machines are like a child, or even a small dog. That’s how they learn. If you want the machine to start learning, to get better and better and better, you have to set it up that way. You have to give it a purpose. You have to train these machines, so people who know how to do these things will always have a job. But in the case of people who aren’t executives with control over these things, it’s going to replace those people’s jobs.Related Thought Leadership Content
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