One-Time Buyers: The Biggest Retention Problem in Retail Commerce
Executive Summary While most brands actively invest in Customer Retention Strategies, the One-time buyers represent the largest overlooked opportunity for retail commerce marketers today. It has been that way as long as there have been retail sales. Rather than focusing on the Trial Buyers (one-time purchasers), many organizations remain focused on acquisition as the avenue […]
8 Marketing Tasks That Can Be Automated (Save Time and Get Strategic with Marketing Automation)
Market automation can make or break a marketing campaign. After all, it changes a campaign into a more efficient and data-driven strategy. So, how should a company use automation? Don’t worry; this guide dives deep into the best marketing tasks for automation. From scheduling social media posts to sending personalized emails, with these simple tips, […]
HOW TO ALWAYS SEND EMAILS AT THE BEST TIME [INCREASE OPENS, CLICKS, AND SALES]
WHAT ARE EMAIL OPEN RATES AND WHY THEY MATTER? Selecting the best time to send an email is one of the most fundamental issues marketers face on a daily basis. A well crafted message accomplishes little if your target never sees it, and the top of the inbox is a competitive piece of real estate. […]