Strategic Approaches to New Customer Acquisition
BROADCASTING VS NARROWCASTING Customer acquisition costs continue to rise aggressively, and that trend shows no signs of stopping. Today we discuss broadcasting versus narrowcasting to explore alternative strategic approaches that get more with less. Moreover, Mike Ferranti will cover five steps that you can take now to address the realities of aggressive customer growth targets. […]
Understanding Your Customer Base: Full Price vs Discount Buyers
FULL PRICE VS DISCOUNT BUYERS What follows is a lightly edited transcript of Episode 4 of the Inevitable Success Podcast with Damian Bergamaschi and special guest Mike Ferranti. How could you use purchase history to better understand your customer base? Today Mike Ferranti walks us through just that with a holistic marketing strategy to maximize […]
Data Governance
What is Data Governance? Data Governance may be defined as the overall process used to manage data in an organization. Management activities include acquiring and organizing data, data cleansing and integrity, database management, data security and communications within an organization regarding these functions. What follows is a lightly edited transcript of Episode 3 of the […]
How Do You Maximize Customer Value through Segmentation?
Maximizing Customer Value Through Segmentation Customer segmentation allows us to create groups of customers that behave similarly in response to marketing treatments. By marketing to homogeneous segments, we can customize the persuasion process and maximize the lifetime value of customers. This is segment two of our talk about database marketing and this segment we’re going […]
What is CRM (Customer Relationship Management)?
Defining a CRM Strategy Customer Relationship Management (CRM) is a term that refers to the practices, technology, systems, and strategies associated with managing your customer through the customer lifecycle. The goal of CRM is to maximize customer lifetime value and relationships over time. CRM is perhaps, in my mind, one of the most misunderstood terms […]
BuyerGenomics at directXchage by NEMOA
Profitable High-Value Customer Acquisition This September, our Founder, Mike Ferranti, and Dylan’s Candy Bar’s Kevin Cohen presented at the National Etailing and Mailing Organization’s directXchange Fall Conference in Chicago. Mike and Kevin shared a case study, entitled “Profitable High-Value Customer Acquisition at Dylan’s Candy Bar.” With retail struggling today, Dylan’s Candy Bar is transforming their […]
BuyerGenomics Presenting at Google NYC (Case Study)
This June, BuyerGenomics was invited to speak at the Elite SEM Summit held at Google’s New York City headquarters. We were accompanied by one of our clients Dylan’s Candy Bar to present their current campaign to acquire new better customers. SEM Presentor: [00:00:00] We’re going to keep on moving with the elite partner showcase your […]
BuyerGenomics at the SFA Business Summit
SFA Business Summit Presentation This April, our Founder, Mike Ferranti, presented at The Specialty Food Business Summit, taking place in Chicago, IL. Below is an excerpt from his featured presentation about Email Marketing and implementing our MVB Model. You can find a transcription of the video below as well as a few images. [00:00:03] Now […]
Great Business Are Built on Great Customers
Solving the One-Time Buyer Problem Most business leaders want to run an enterprise that is truly “great.” Some are satisfied with running a “good” business, and in many circumstances there is nothing wrong with that. Over the long haul however, there’s a problem with just being “good.” As the venerable Jim Collins has researched and […]