Creating Customer Journeys: The Guide to Marketing Nirvana [Step 3]
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The Guide to Personalized Marketing
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Find More Good Customers (While Avoiding the Bad)
Who Are Good Customers vs Who Are Bad Customers Your host Damian Bergamaschi & Stephen, discuss what makes a customer either good or bad. As the episode begins we learn that the topic question is a bit of a loaded question. As marketers, we have to dig in and define what a good customer is […]
Transforming Your Data Into a Marketing Plan
The Guide to Marketing Nirvana [Step 2] At this stage along the path to Marketing Nirvana, all of your POS and transactional data have been consolidated and filtered through PMA software. This means that all of your retail information has been stitched together across all available channels – generating the template for the omnichannel, 360-degree […]
How Do You Choose What to Automate?
A Marketer’s Dilemma: Choosing What to Automate This is our last episode of 2018, and we’re thinking ahead to next year. One of the big questions is what are we going to automate in 2019? This episode discusses the importance of planning and setting specific goals when it comes to automation. We’ll talk about both […]
How to Build A Customer Database
The Guide to Marketing Nirvana [Step 1] In this age of big data, data shortage is not a problem. In actuality, the opposite is the case. Retailers are frequently drowning in their own data, triggering an overwhelming sense of anxiety and disquietude. Not only that, these companies typically do not have access to the resources […]
Earning The Second Purchase
How To Increase Lifetime Value: Earn The Second Purchase With all the data coming in from both online and offline purchases, most retailers have a hard time sifting through the noise and identifying what it takes to convert one-time purchasers to multichannel buyers and repeat customers. This episode discusses the value of studying multi-buyers and […]
Predictive Marketing Automation: Future-Proof Your Marketing Platform
What is Predictive Marketing Automation? Predictive Marketing Automation (PMA) is state of the art machine intelligence applied to solving marketing problems. PMA begins with an intelligently designed database to identify key changes in individual customer behavior and lifetime value in real time. However, a PMA platform does more than just utilize predictive analytics to formulate […]
Trusting Your Marketing Results: Causation & Correlation
Causation vs Correlation Correlation can be an amazing tool to discover causation, but sometimes it’s just too expensive or not worthwhile to even go that far. If the correlation works and you test into it, that doesn’t mean you break out an extra million bucks. You test into it and if it holds up and […]
Using Predictive Analytics in Marketing [The Future of Marketing Automation]
What is Predictive Analytics? Predictive analytics is the utilization of data, statistical models, and machine learning to determine the probability of future outcomes. Marketers using Predictive Analytics typically are forecasting what happens next based on historical, demographic, and behavioral data. Through careful examination of what has happened in the past, we can determine the greatest […]