How To Get Repeat Customers 5 Ways To Earn The 2nd Purchase
Repeat Customers & The 1x Buyer Problem There are only two types of customers in your customer base –those who bought once (likely 50% or more) and those who repeat purchased. If your trying to get customers to repeat purchase, you have to start by understanding your one-time buyers. In fact, one-time buyers represent the largest […]
How To Get More Customers Through Targeted Acquisition
The Guide to Marketing Nirvana [Step 6] Customer Growth Growing a business is actually very simple, as any new MBA will tell you. To grow, all you need to do is increase sales to existing customers, acquire new customers, or both. But the truth is, as new MBA’s quickly discover, growth is not easy […]
How is Artificial Intelligence (AI) Changing Retail?
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Marketing Automation: The Way Retailers Win
The Guide to Marketing Nirvana [Step 5] The world of marketing and advertising is changing at breakneck speed. Programmatic advertising buys see changes in the cost of impressions from minute-to-minute. The cost of search terms rise and fall based on competitive bidding. Batch-and-blast emails are flooding inboxes. In addition, competitive marketing dialogues with customers evolve […]
6 Risks of Selling on Amazon [And 1 Key Advantage]
The Amazon Effect There is no denying the power of Amazon. Given their enormous influence in the world of E-commerce (and beyond), they offer the opportunity to dramatically increase both your profits and customer base. With 100 million dedicated Prime members worldwide and many studies confirming that over half of all product searches begin on […]
How to Launch Email Campaigns in the Omnichannel Age
PMAs and Email Campaigns We’ve already talked about customer segments, personas, behavior, and value. Now, we’ll focus on using this knowledge to design comprehensive, intelligent, and targeted customer journey-based email campaigns. This is an essential step towards maximizing the potential of every one of your customers. For many companies, email is a primary channel through […]
Understanding Causation vs. Correlation in Marketing
How to Infer Causation A key component of marketing success is the ability to determine the relationship between causation and correlation. Namely, the difference between the two. First, let’s define the two terms: Correlation is a relationship between two or more variables or attributes. From a statistics perspective, correlation (commonly measured as the correlation coefficient, […]
How to Build Trust with Customers and Increase Purchase Rate
Build Trust with Targeting & Relevancy Damian Bergamaschi: Welcome to the Inevitable Success Podcast sponsored by BuyerGenomics, where our goal is to help you, the marketer, make success inevitable. Each episode will discuss the craft of data-driven marketing, helping you uncover new and profitable ideas. You will also learn what works and what doesn’t work […]
Creating Customer Journeys: The Guide to Marketing Nirvana [Step 3]
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The Guide to Personalized Marketing
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