5 Outstanding A/B Test Examples [That Drive Conversions]
Testing and Learning A/B Testing is a promotion testing strategy in which the results of two separate marketing tactics are sent to your customer base and subsequently analyzed. Continuous, carefully calculated testing is an essential tool towards generating a successful lead generation campaign. In an Econsultancy survey of 800 marketers, 82% of companies with a […]
9 Email Deliverability Hacks to Skyrocket Engagement
Messaging That Stands Out Email is one highest converting marketing channels available, and it absolutely pays off to make sure your email messaging is optimized to the highest level. Here are 9 proven email marketing tactics to implement in your own campaigns and increase conversions. 1. Carefully Craft Your Headline/Subject Line No matter how good […]
The 7 Best Abandoned Cart Emails That Rescue Sales
Bring Customers Back With One Click There are more steps involved with making an online purchase than one might think. In the digital age, shoppers can visit your store anytime, anyplace, anywhere. While in some ways this is an advantage, it also means that they don’t need to invest as much time and effort to […]
How to Acquire High-Value Customers [In Today’s Competitive Market]
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The 5 Best Retail Loyalty Programs (and Why They Worked)
Rewards Fuel Retention Loyalty programs are widely prevalent in the retail sector for a good reason – it is much easier to sell to an existing customer than it is to acquire a new one. Many studies have shown that it is anywhere between 5 and 25 times more difficult to retain a customer than […]
Increase Customer Acquisition: 3 Proven Strategies
Building Your Customer Base Customer acquisition is difficult for any business. In fact, many studies have found that it is five times more difficult to acquire a new customer than to obtain an existing one. As the digital world keeps evolving, the way consumers ingest and use information has changed – particularly in the way […]
How Integrating Direct Mail and Email Can Boost Sales
Omnichannel Success In this omnichannel age of marketing, multiple impressions across channels not only heighten your brand awareness, they increase your likelihood of sales and conversions. The proper combination of email and direct mail serves as an excellent example of this principle, and is well worth taking the time to both understand and implement. While […]
Discounting Strategies: 3 Steps To a Winning Plan [Attn: Retailers]
Discounts Driving Profits One of the most effective methods retailers use to boost sales and customer engagement is by offering discounts on their products. In fact, a Software Advice study found that discounting is the most popular retail pricing strategy of all, with 97 percent of survey respondents stating that they utilize discount pricing. However, […]
Using Machine Learning in Retail Marketing
What is Machine Learning? Machine Learning (ML) is a subset of Artificial Intelligence (AI) geared to improve data analysis and model building via pattern recognition. Through ML, computers can get better at identifying patterns over time and make their own informed decisions as they ingest more data. Let’s examine ways machine learning is helping businesses […]
How to Succeed with Database Marketing Strategies
The Guide to Marketing Nirvana [Step 7] Since deciding to invest in your Predictive Marketing Automation [PMA] platform, you’ve generated a wide range of actionable customer intelligence and insights along the way. You’ve integrated all relevant data and enhanced your database so you know more about your customer base than ever before. You also have […]