The Real Cost of Customer Acquisition [In a Bid-Based Duopoly]
Dual Domination of the Online Ad Market All retailers have the same fundamental problem that they neither fully understand, nor have the ability to solve. The problem is that in today’s age, digital advertising runs almost exclusively through just two sources: Facebook and Google. This makes customer acquisition extremely expensive, with many businesses seeing […]
The Importance of Understanding Customer Lifetime Value
What is Customer Lifetime Value? Customer Lifetime Value (CLTV) is a metric marketers use to gauge how much a particular customer is worth to you over their lifetime relationship with your brand. While this sounds like common sense, too many marketers overlook the importance of proper CLTV calculation. Or, they get it wrong altogether. Statistics […]
5 Outstanding A/B Test Examples [That Drive Conversions]
Testing and Learning A/B Testing is a promotion testing strategy in which the results of two separate marketing tactics are sent to your customer base and subsequently analyzed. Continuous, carefully calculated testing is an essential tool towards generating a successful lead generation campaign. In an Econsultancy survey of 800 marketers, 82% of companies with a […]
9 Email Deliverability Hacks to Skyrocket Engagement
Messaging That Stands Out Email is one highest converting marketing channels available, and it absolutely pays off to make sure your email messaging is optimized to the highest level. Here are 9 proven email marketing tactics to implement in your own campaigns and increase conversions. 1. Carefully Craft Your Headline/Subject Line No matter how good […]
The 7 Best Abandoned Cart Emails That Rescue Sales
Bring Customers Back With One Click There are more steps involved with making an online purchase than one might think. In the digital age, shoppers can visit your store anytime, anyplace, anywhere. While in some ways this is an advantage, it also means that they don’t need to invest as much time and effort to […]
How to Acquire High-Value Customers [In Today’s Competitive Market]
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The 5 Best Retail Loyalty Programs (and Why They Worked)
Rewards Fuel Retention Loyalty programs are widely prevalent in the retail sector for a good reason – it is much easier to sell to an existing customer than it is to acquire a new one. Many studies have shown that it is anywhere between 5 and 25 times more difficult to retain a customer than […]
Increase Customer Acquisition: 3 Proven Strategies
Building Your Customer Base Customer acquisition is difficult for any business. In fact, many studies have found that it is five times more difficult to acquire a new customer than to obtain an existing one. As the digital world keeps evolving, the way consumers ingest and use information has changed – particularly in the way […]
How Integrating Direct Mail and Email Can Boost Sales
Omnichannel Success In this omnichannel age of marketing, multiple impressions across channels not only heighten your brand awareness, they increase your likelihood of sales and conversions. The proper combination of email and direct mail serves as an excellent example of this principle, and is well worth taking the time to both understand and implement. While […]
Discounting Strategies: 3 Steps To a Winning Plan [Attn: Retailers]
Discounts Driving Profits One of the most effective methods retailers use to boost sales and customer engagement is by offering discounts on their products. In fact, a Software Advice study found that discounting is the most popular retail pricing strategy of all, with 97 percent of survey respondents stating that they utilize discount pricing. However, […]