Knowing your customer is the initial solution for your loyalty success. Differentiating the customer based on loyalty scores that BuyerGenomics produces do help. Marketers who miss or under-perform on loyalty measures often begin with a common error. That error is not identifying who in your customer base has the “genome” to become a loyal customer in the first place.
BuyerGenomics is built to provide an actionable advantage to marketers in the short term and build the business methodically over time. It’s SmartSegments autonomously identifies customers that are statistically, the “Most Valuable” to your business, and re-scores this important “who’s who” in your customer base every day on its own.
Your most valuable customers will stay and keep spending with your brand if treated uniquely, differently, and they feel special. This is why BuyerGenomics makes that easy, helping you to become a better, data-driven, marketer and develop durable, more profitable customer relationships.