Direct Mail’s Marketing Role Has Evolved
DIRECT MAIL’S MARKETING ROLE TODAY: PART 1 Household response rates to direct mail are at 5.1% the highest number seen since 2003. These numbers can be attributed to the ability of marketers to Target very specific groups as well as customers just receiving less direct mail overall. The cost of data and data storage are […]
Using Paid Search in an Omni Channel Marketing Strategy
Including Paid Search in an Omni Channel Marketing Strategy Don’t look at the aggregate CPA. It is not reality. Look at your search term data to create a search acquisition matrix to better understand how your metrics really look between brand and non-brand and net new acquisition and existing customers- the mix of those four […]
New Customer Acquisition: Marketing Cost vs. Business Investment [Part 5]
Is New Customer Acquisition Considered a Marketing Cost or a Business Investment The effectiveness of all marketing performance is tied to the rate of return they generate on the marketing budget over a defined period of time. If you aren’t measuring the revenue tied to your marketing budget, you are very likely “spending on” customer […]
New Customer Acquisition: Acquiring your Most Valuable Buyers (MVBs) [Part 4]
Acquire More Most Valuable Buyers (MVBs) On today’s episode, we have Mike Ferranti Founder and CEO of Endai. In this episode, Damian and Mike detail how to transform your business by acquiring not just any customer but customers that buy like your very best customers do today. Damian kicks the episode off with asking about […]
Grow Share of Wallet: Capture 100% of a Buyer’s Potential Value (New Ideas)
Capture 100% of a Buyer’s Potential Value On today’s episode, we have we have recurring guest Gary Beck 30 year marketing veteran. Damian and Gary cover Share of Wallet. For those who do not know what share of wallet is well it is simply calculated as the amount of money spent on your products versus […]
New Customer Acquisition: Marketing Strategies to Scale up your Acquisition [Part 3]
Marketing Strategies to Scale Up Your Acquistion On today’s episode, we have recurring guest Mike Ferranti Founder and CEO of Endai. Damian and Mike continue their talk on New Customer Acquisition. Part 3 is all about how a company can scale net new customer acquisition. Mike, first, gives his impressions on where the marketer is […]
New Customer Acquisition: the (Real) Cost of Customer Acquisition [Part 2]
THE (REAL) COST OF NEW CUSTOMER ACQUISTION On today’s episode, we have recurring guest Mike Ferranti Founder and CEO of Endai. Damian and Mike pick up their conversation about new customer acquisition. This episode focuses on the (Real) cost of customer acquisition. Some companies try to disguise the cost but it is real and needs […]
The 4 P’s of Marketing and Nailing the Right Marketing Mix in 2019
NAILING THE RIGHT MARKETING MIX IN 2019 On today’s episode, we have recurring guest Gary Beck – a 30 year marketing veteran. Damian and Gary go back to school and review the 4 P’s of Marketing and the Marketing Mix. More than just telling us what those terms mean they apply it to the current […]
New Customer Acquisition: Prime your Business for New Customer Growth [Part 1]
PRIME YOUR BUSINESS FOR NEW CUSTOMER GROWTH On today’s episode, we have Mike Ferranti, Founder and CEO of Endai. This episode is the first part of our six-part series on The (Real) Cost of Customer Acquisition and How to Do it Right. In part 1, Damian and Mike give a high-level overview of customer acquisition. […]
Marketing Automation: Debunking the 6 Most Common Myths (2019)
The 6 Most Common Myths (2019) On today’s episode, we have Mike Ferranti, Founder and CEO of Endai. Damian and Mike cover omni channel marketing automation and automation considerations along the entire customer journey. Damian also asks Mike to debunk the most common marketing automation myths. To wrap up, Mike shares a story about when […]